{"title":"The Standard","description":"\u003cp\u003eSet the tone. These are the pieces that define what it means to Shift the Standard — bold statement tees for those who refuse to blend in.\u003c\/p\u003e","products":[{"product_id":"set-the-standard-tee-statement-shirt","title":"Set the Standard tee | Statement Shirt","description":"This cotton tee speaks with quiet confidence. It settles over your shoulders like a short, steady statement: calm, firm, and unshakable. Wear it on the morning you decide a conversation needs boundaries, or on the long drive home when you’ve rehearsed what you’ll say. The soft, substantial fabric and classic crew cut let the message take center stage without shouting. It pairs with worn jeans or a blazer when you want to be taken seriously but remain yourself. For people who value honesty over polite avoidance, this shirt becomes part of the ritual — the one you reach for when you need to stand for something and move forward on your own terms.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- Durable 100% cotton medium-weight fabric (180 g\/m²) for lasting comfort\u003cbr\u003e- Tubular knit without side seams for a smooth, waste-reducing fit\u003cbr\u003e- Ribbed collar and shoulder tape keep shape and prevent stretching\u003cbr\u003e- Dual printing methods (DTF for sleeves\/labels, DTG for main areas) for crisp, detailed graphics\u003cbr\u003e- Tear-away label, Oeko-Tex certified, EU 2-year warranty, ethically sourced cotton\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Non-chlorine: bleach as needed\u003cbr\u003e- Do not iron\u003cbr\u003e- Do not dryclean\u003cbr\u003e- Machine wash: cold (max 30C or 90F)\u003cbr\u003e- Tumble dry: low heat\u003cbr\u003e","brand":"Printify","offers":[{"title":"Natural \/ S","offer_id":42739825967175,"sku":"23943915248374534319","price":40.0,"currency_code":"USD","in_stock":true},{"title":"White \/ S","offer_id":42739825999943,"sku":"27621620321444995471","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Military Green \/ S","offer_id":42739826032711,"sku":"13349378434964156893","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ M","offer_id":42739826065479,"sku":"30340652309965296040","price":40.0,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":42739826098247,"sku":"46987706078602777792","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Military Green \/ M","offer_id":42739826131015,"sku":"17435911662729088070","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ L","offer_id":42739826163783,"sku":"44195385492585732114","price":40.0,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":42739826196551,"sku":"17240757996261656423","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Military Green \/ L","offer_id":42739826229319,"sku":"95919376749229467466","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ XL","offer_id":42739826262087,"sku":"94912287268461924276","price":40.0,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":42739826294855,"sku":"23023693016416543765","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Military Green \/ XL","offer_id":42739826327623,"sku":"93395374615603358392","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ 2XL","offer_id":42739826360391,"sku":"24080446537136406148","price":40.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":42739826393159,"sku":"10502174393063908142","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Military Green \/ 2XL","offer_id":42739826425927,"sku":"22580920654405255933","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ 3XL","offer_id":42739826458695,"sku":"25041454798664590340","price":40.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 3XL","offer_id":42739826491463,"sku":"25226912490206487445","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/7352\/2247\/files\/5846510995230690939_2048.jpg?v=1783219182"},{"product_id":"copy-of-no-longer-a-push-over-boundary-tee-assertive-statement-shirt","title":"Copy of No Longer a Push Over boundary tee | Assertive Statement Shirt","description":"This cotton tee speaks with quiet confidence. It settles over your shoulders like a short, steady statement: calm, firm, and unshakable. Wear it on the morning you decide a conversation needs boundaries, or on the long drive home when you’ve rehearsed what you’ll say. The soft, substantial fabric and classic crew cut let the message take center stage without shouting. It pairs with worn jeans or a blazer when you want to be taken seriously but remain yourself. For people who value honesty over polite avoidance, this shirt becomes part of the ritual — the one you reach for when you need to stand for something and move forward on your own terms.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- Durable 100% cotton medium-weight fabric (180 g\/m²) for lasting comfort\u003cbr\u003e- Tubular knit without side seams for a smooth, waste-reducing fit\u003cbr\u003e- Ribbed collar and shoulder tape keep shape and prevent stretching\u003cbr\u003e- Dual printing methods (DTF for sleeves\/labels, DTG for main areas) for crisp, detailed graphics\u003cbr\u003e- Tear-away label, Oeko-Tex certified, EU 2-year warranty, ethically sourced cotton\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Non-chlorine: bleach as needed\u003cbr\u003e- Do not iron\u003cbr\u003e- Do not dryclean\u003cbr\u003e- Machine wash: cold (max 30C or 90F)\u003cbr\u003e- Tumble dry: low heat\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eEU 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The lightweight cotton sits close to the skin without clinging, letting the mantra—“constantly shifting the standard as the world turns”—become a personal reminder to move, adapt, and stay true. It slips easily into mornings with strong coffee, late nights at the studio, or walks through a city that never stops reinventing itself. The fit is relaxed enough to layer under a jacket yet neat at the neckline, so it reads intentional whether you’re headed to a nearby show, a low-key meetup, or just recalibrating at home.\u003cbr\u003e\u003cbr\u003eMade to age with you, the natural fibers hold prints with crisp detail and keep shape thanks to reinforced shoulder tape and a ribbed collar. Small details—like the smooth, tubular knit and tear-away label—keep the experience distraction-free, so the message and the moment stay front and center.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- 100% cotton (solid colors) — durable, breathable medium-weight fabric\u003cbr\u003e- Tubular knit construction — no side seams for cleaner drape and less waste\u003cbr\u003e- Ribbed collar and shoulder tape — retains shape and prevents stretching\u003cbr\u003e- Dual printing: DTF for sleeves\/neck labels + DTG for main prints — crisp, detailed artwork\u003cbr\u003e- Tear-away label, ethical cotton sourcing, Oeko-Tex certified — comfortable and responsibly made\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Non-chlorine: bleach as needed\u003cbr\u003e- Do not iron\u003cbr\u003e- Do not dryclean\u003cbr\u003e- Machine wash: cold (max 30C or 90F)\u003cbr\u003e- Tumble dry: low heat\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eEU representative\u003c\/strong\u003e: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct information\u003c\/strong\u003e: Gildan 5000, 2 year warranty in EU and Northern Ireland as per Directive 1999\/44\/EC\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWarnings, Hazard\u003c\/strong\u003e: For adults, Made in Nicaragua\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare instructions\u003c\/strong\u003e: Machine wash: cold (max 30C or 90F), Non-chlorine: bleach as needed, Tumble dry: low heat, Do not iron, Do not dryclean\u003c\/p\u003e","brand":"Printify","offers":[{"title":"White \/ S","offer_id":42886376423495,"sku":"13765754081395206905","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ S","offer_id":42886376456263,"sku":"97139691720091143004","price":40.0,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":42886376489031,"sku":"33834075168664068686","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":42886376521799,"sku":"15809683376091065069","price":40.0,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":42886376554567,"sku":"24547681922331469748","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":42886376587335,"sku":"25299579419491837159","price":40.0,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":42886376620103,"sku":"17257849933760849767","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":42886376652871,"sku":"19180938571186240623","price":40.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":42886376685639,"sku":"26595741363774791079","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":42886376718407,"sku":"10774755454826257462","price":40.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 3XL","offer_id":42886376751175,"sku":"32156381404306583500","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":42886376783943,"sku":"15875154840631380865","price":40.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 4XL","offer_id":42886376816711,"sku":"32364610803095969451","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 4XL","offer_id":42886376849479,"sku":"10872478390326615152","price":40.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 5XL","offer_id":42886376882247,"sku":"80965982372958261688","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 5XL","offer_id":42886376915015,"sku":"27916719334632938987","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/7352\/2247\/files\/10892773917237179805_2048.jpg?v=1783221806"}],"url":"https:\/\/shiftthestandardapparel.com\/collections\/the-standard.oembed","provider":"Shift the Standard Apparel","version":"1.0","type":"link"}